Fox and DreamWorks' marketing teams must've done something right...
The Boss Baby collected $15 million for its opening day, which could translate to a $50 million+ opening weekend gross. Basically, it's the next Home for the studio.Few had hopes for Home, projections had it in the mid-to-high 20s, low 30s at best... Then it dashed out of the gate with $52 million. Will The Boss Baby equal that? Top it? Or land somewhere below it?
Either way, it's thankfully not another flop for DreamWorks. As much as I don't want them to be rewarded for movies like these, I don't want to see animators get put out of a job. Even more surreal, it looks to top juggernaut Beauty and the Beast on the charts.
I'm honestly not surprised.
I know the theater I work at is just one theater out of 4,000+, buuuut... I'd say 90% of the customers there have all reacted positively to the posters and displays that we have. Things like "We gotta see that Baby Boss movie!" It kept making me think... "You know, this may not be a flop."
This is the fourth post-fallout success in a row for DreamWorks. Whether it was the marketing chief switch at the studio or not, they've been on steady ground. Home, Kung Fu Panda 3, Trolls, now this. Captain Underpants is the last Fox-distributed DreamWorks movie, and being an outsourced film, I don't think too much will be riding on its back.
To be updated...